https://www.eventmomentum.uk/blog daily 0.75 2026-06-01 https://www.eventmomentum.uk/blog/six-months-event-momentum monthly 0.5 2026-06-01 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/6ba42acb-a4b6-4f15-a77d-3ca48a995c00/Event+Momentum+Model+shoot.png Blog - Six months of Event Momentum: What building this has really looked like - Event marketing works best when working together Working across both corporate and cultural events has also shaped how I approach things. The settings are different, but the expectation is the same - people respond to what feels genuine and considered, and when the content reflects the real experience, it usually connects. Obviously, there have been challenges along the way. Some projects cannot be shared, making it harder to present the full picture and promote Event Momentum. And there have been times when the focus has had to shift from creating content to chasing payments. And there are still moments where progress feels slower than expected. There is also a quieter reality to building something. As previously mentioned, support does not always come from where you expect it to, and, sadly, that still takes some getting used to. At the same time, encouragement often comes from people you barely know, and it really carries more weight than you would think – a like, a share, a comment – all of which amplify the message. https://www.eventmomentum.uk/blog/how-great-events-sell-out monthly 0.5 2026-05-18 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/2ace188f-4a0f-48ef-a792-7e5fbc3e7cd7/The+Event+Momentum+Sell-out+Framework.png Blog - How great events sell out: The Event Momentum sell-out framework - The Event Momentum sell-out framework Event Momentum | Experience isn’t old, it just knows what works https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/caac2024-acf9-48d2-b6ba-bb822dc6fba1/Marketing+team+planning+event+campaign+strategy+%7C+Event+Momentum.png Blog - How great events sell out: The Event Momentum sell-out framework - Campaigns build demand Marketing team planning an event campaign strategy. https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/a2a6ce53-74c9-4ef5-811f-a8138a7b9df2/Attendees+at+a+sold-out+event+venue+%7C+Event+Momentum.png Blog - How great events sell out: The Event Momentum sell-out framework - Acceleration - turn interest into attendance Attendees at a sold-out event venue. https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/aa1b44c2-5102-46ed-8a91-e05bd8b3ec9e/Empty+conference+room+showing+low+attendance+%7C+Event+Momentum.png Blog - How great events sell out: The Event Momentum sell-out framework - Why events fail to sell out An near-empty conference room with a low attendance. https://www.eventmomentum.uk/blog/event-marketing-that-works monthly 0.5 2026-05-11 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/89a3a9c3-9faa-433e-ba72-513f0d07e50e/Event+marketing+done+properly.png Blog - What can be delivered in five days when event marketing is done properly - Event marketing works best when working together This is typically the kind of work spread across multiple roles. Content, design, and campaign planning are often handled separately, which creates delays and disconnects between strategy and execution. Bringing it together in one place changes that. The work is not only delivered faster but also ready to use. Messaging is consistent, content is aligned, and the campaign has structure. That has a direct impact on outcomes. https://www.eventmomentum.uk/blog/event-momentum-dprte-2026-event-marketing monthly 0.5 2026-04-08 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/20b4bff8-83e6-4389-b17d-40f53ea62f26/DPRTE+Keynote+Arena.jpeg Blog - From live delivery to lasting impact: What DPRTE 2026 shows about Event Momentum - DPRTE 2026 | Keynote Arena A constantly busy arena throughout the two days | Image by Kevin McFarlane at Event Momentum https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/4fe0bea5-7fad-4003-923b-cca13ccc3d53/DPRTE+Exhibition+floor.jpeg Blog - From live delivery to lasting impact: What DPRTE 2026 shows about Event Momentum - DPRTE 2026 | Exhibition floor With an even bigger event planned for 2027, the exhibition floor was a great place to engage and connect | Image by Kevin McFarlane at Event Momentum https://www.eventmomentum.uk/blog/what-my-years-in-music-taught-me-about-audience-engagement monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/d820dcf1-941f-44ad-b73d-231c11005297/M8+Magazine+Miami.png Blog - What my years in music taught me about audience engagement - The best house music cover ever? As editor of M8 Magazine, working with an amazing fashion team (Joanne, Lynne, Lezli and Rose) and Defected Records (Simon, Toni and Tony), we shot this cover in Miami in 2004 during the Winter Music Conference / Miami Music Week. https://www.eventmomentum.uk/blog/why-most-event-marketing-feels-the-same monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/30949335-e81b-4af7-87a6-8edef891359d/3.png Blog - Why most event marketing feels the same (and how to stand out) - The problem with information-led promotion Event Momentum | Experience isn’t old, it just knows what works https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/d35f1429-a6d6-4571-93fb-9176d1f7cf70/2.png Blog - Why most event marketing feels the same (and how to stand out) - Why repetition alone doesn’t build momentum Posting more often doesn’t fix unclear messaging. In fact, repetition without meaning can dilute impact. Momentum is built when anticipation grows, when people begin to imagine themselves attending, learning, contributing, or connecting. That shift only happens when marketing invites people to picture the experience, not just process the details. https://www.eventmomentum.uk/blog/the-power-of-storytelling-in-event-and-brand-marketing monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/2157e88c-b63b-4df1-a5a9-76709d50f85e/1.png Blog - The power of storytelling in event and brand marketing - The ‘why’ behind the event Event Momentum | Experience isn’t old, it just knows what works https://www.eventmomentum.uk/blog/welcome-and-why-this-space-exists monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/cec9f440-eb14-4b1a-b004-3cc32db3fe25/Microphone+at+event+%7C+Event+Momentum Blog - Welcome - and why this space exists - Brand storytelling Event Momentum | Why this space exists https://www.eventmomentum.uk/blog/category/Event+marketing monthly 0.5 https://www.eventmomentum.uk/blog/tag/Event+Momentum monthly 0.5 https://www.eventmomentum.uk/blog/tag/Kevin+McFarlane monthly 0.5 https://www.eventmomentum.uk/blog/tag/Events monthly 0.5 https://www.eventmomentum.uk/blog/tag/Storytelling monthly 0.5 https://www.eventmomentum.uk/blog/tag/Marketing monthly 0.5 https://www.eventmomentum.uk/contact daily 0.75 2025-12-08 https://www.eventmomentum.uk/home daily 1.0 2026-02-20 https://www.eventmomentum.uk/about-us daily 0.75 2026-02-03 https://www.eventmomentum.uk/services daily 0.75 2026-04-20 https://www.eventmomentum.uk/success-stories daily 0.75 2026-01-12 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/9eab8604-d86f-4a94-a957-3ac964b5420a/Event+Momentum+%7C+Life+Sciences https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/3d657c37-6fc6-4386-9d8f-0f209643112f/Event+Momentum+%7C+Disco+Ball https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/a175dc76-9b65-41b4-8e6c-7abc55fefd9a/Event+Momentum+%7C+Medical+Equipment https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/a5e793cb-ba1d-4b40-bfbd-6b17920406cd/Event+Momentum+%7C+Corporate+Event+%7C+Microphone https://www.eventmomentum.uk/how-we-work daily 0.75 2026-01-14 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/68f3ae20-d0b8-4eca-96d0-84d537ba846c/16.png https://www.eventmomentum.uk/frequently-asked-questions daily 0.75 2026-02-03 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/8df936d5-4008-4dcd-818e-67b1d5202e68/FAQ.png https://www.eventmomentum.uk/what-is-event-marketing daily 0.75 2026-02-23 https://www.eventmomentum.uk/why-do-events-struggle-to-attract-attendees daily 0.75 2026-02-21 https://www.eventmomentum.uk/what-makes-event-marketing-effective daily 0.75 2026-02-21 https://www.eventmomentum.uk/how-do-events-sell-out daily 0.75 2026-05-04 https://images.squarespace-cdn.com/content/v1/69036287d7b2ab1df4375ff8/1776091455157-9714XFTQJV4E1315F24N/Screenshot+2026-04-13+at+15.35.40.png