This blog is where Event Momentum shares practical thinking, experience and perspective on event marketing, digital storytelling and audience engagement.
You’ll find reflections from real-world work across corporate conferences, brand experiences and live events, alongside clear answers to common questions about promotion, momentum and attendance. The focus isn’t on trends for the sake of it, but on what consistently helps events stand out, connect with the right audience and succeed.
Whether you’re planning an event, building a brand, or refining how you communicate your message, these insights are designed to be useful, considered and grounded in experience.
How do we build momentum?
Foundations of event marketing
Clear answers to common questions about event marketing, promotion and attendance.
Six months of Event Momentum: What building this has really looked like
Six months ago, I started Event Momentum with a simple belief that good events and brand storytelling deserve to be seen properly. Not just a post here and there in the final weeks, but a consistent presence that builds interest, shows what’s coming, and captures what happens on the day.
How great events sell out: The Event Momentum sell-out framework
After years of delivering campaigns across corporate summits, training programmes, awards ceremonies, club nights, and live experiences, a consistent pattern emerges. Events that sell out share the same underlying structure - a combination of positioning, psychology, communication, and timing. This structure forms the Event Momentum sell-out framework, a practical model for building demand, sustaining interest, and converting attention into attendance.
What can be delivered in five days when event marketing is done properly
Most event marketing failures aren’t due to a lack of effort. They struggle because the work is fragmented, the messaging sits in one place, the content in another, and the campaign never quite comes together to build real momentum.
From live delivery to lasting impact: What DPRTE 2026 shows about Event Momentum
With over 3,000 attendees each day and more than 300 exhibitors, DPRTE operates at a real scale within the UK defence procurement community. But beyond the numbers, what stood out was how clearly the event’s story was shaped and shared to support both visibility and continued growth.
What my years in music taught me about audience engagement
Before algorithms, analytics, and automated funnels, there were dancefloors, flyers, and word of mouth. In the ‘90s club scene, I learned lessons about audience engagement that no marketing course could ever teach, and, funnily enough, those same lessons still drive successful digital campaigns today.
Why most event marketing feels the same (and how to stand out)
Most event marketing feels the same because it focuses on information rather than experience. This article explores why events struggle to stand out and how relevance and storytelling change that.
The power of storytelling in event and brand marketing
If there’s one thing I’ve learned across my years in digital marketing, content strategy, magazine publishing, and live events, it’s this: people don’t engage with information; they engage with stories.