This blog is where Event Momentum shares practical thinking, experience and perspective on event marketing, digital storytelling and audience engagement.
You’ll find reflections from real-world work across corporate conferences, brand experiences and live events, alongside clear answers to common questions about promotion, momentum and attendance. The focus isn’t on trends for the sake of it, but on what consistently helps events stand out, connect with the right audience and succeed.
Whether you’re planning an event, building a brand, or refining how you communicate your message, these insights are designed to be useful, considered and grounded in experience.
How do we build momentum?
Foundations of event marketing
Clear answers to common questions about event marketing, promotion and attendance.
Why most event marketing feels the same (and how to stand out)
Most event marketing feels the same because it focuses on information rather than experience. This article explores why events struggle to stand out and how relevance and storytelling change that.
The power of storytelling in event and brand marketing
If there’s one thing I’ve learned across my years in digital marketing, content strategy, magazine publishing, and live events, it’s this: people don’t engage with information; they engage with stories.