A quick note on pricing

Every project and partnership is a little different, so pricing isn’t one-size-fits-all. The questions below are here to give a clearer sense of how we approach pricing and ways of working, and to help you decide whether Event Momentum feels like the right fit. If anything isn’t clear, we’re always happy to talk it through.

  • Event marketing is the strategic promotion of events to the right audience with the aim of building relevance, interest and attendance. Effective event marketing focuses not just on dates, speakers or schedules, but on clearly communicating why an event matters and what the experience will offer.

    Read more:
    What is event marketing?

  • Most events struggle to attract attendees because their marketing focuses on information rather than relevance. Audiences are often told what is happening, but not why it matters to them personally or how it will feel to take part.

    Read more: Why do events struggle to attract attendees?

  • Event marketing is most effective when it clearly defines who the event is for, communicates value and experience, and builds momentum early. Relevance, clarity and timing are more important than volume or frequency of promotion.

    Read more: What makes event marketing effective?

  • At Event Momentum, we price our work based on the level of experience, thinking and involvement required. Rather than focusing on hours, we look at what’s needed to build momentum and deliver meaningful outcomes. The approach is always discussed openly before any work begins.

  • For clearly defined or short-term pieces of work, yes. However, where possible, we encourage a more joined-up approach that allows enough time and space to make an impact. At Event Momentum, we’re happy to talk through the options and what might work best for you.

  • Events and brand-building rarely succeed through one-off activity. Even early-stage campaigns benefit from consistency and a bit of breathing room. Monthly support from Event Momentum allows us to plan ahead, adapt as things evolve, and avoid last-minute pressure, but it’s not the only way we can work together.

  • That’s completely fine. Some people may prefer to start with a short project, a pilot, or a focused planning phase. That can be a useful way to test the waters and see how working with Event Momentum feels before committing to anything longer term.

  • That depends on your goals and starting point. Support from Event Momentum might include strategic planning, campaign ideas, content guidance, creative direction, or hands-on help across social, email, and digital channels.

  • It starts with a conversation. We’ll discuss what you’re trying to achieve and whether our experience at Event Momentum is a good fit for your situation. If it doesn’t feel like the right match, we’ll be honest, and there’s no obligation either way.

  • Event marketing should ideally start well before tickets go on sale. Building awareness, context and anticipation early helps audiences understand why an event exists and makes the decision to attend feel natural rather than rushed.

  • You can get in touch with Event Momentum via the contact page. We’ll arrange a short, informal chat to explore whether working together makes sense.