Welcome - and why this space exists

If you’ve found your way here, thank you! And welcome. We’re glad you’re here. This space marks the beginning of a new chapter in our journey as marketers, creators, and lifelong believers in the power of events to connect, inspire, and energise people.

What is Event Momentum, and why does it exist?

Event Momentum is a UK-based event marketing consultancy created to help organisers and brands build real momentum around their events. It exists to combine experience in event marketing, digital strategy and storytelling, helping organisations move beyond visibility and connect with the right audiences in ways that lead to genuine engagement and attendance.

We support corporate conferences, brand activations and live events by turning audience interest into real attendance.

We’ve spent years working across digital marketing and event promotion, helping organisations bring ideas to life and fill rooms, whether in live music venues, conference halls, or online platforms hosting global training events. From intimate club nights to award ceremonies and specialist industry summits, we’ve learned one thing above all: the best events don’t just happen. They’re built, layer by layer, story by story, moment by moment.

Brand storytelling

Our work blends strategy, creativity, storytelling and digital execution. We help event organisers build anticipation, drive ticket sales, and keep audiences coming back. That means everything from shaping campaigns and crafting narratives, to designing assets, managing social content, running paid ads, and building email journeys that convert interest into attendance.

This Event Momentum blog will be a place where we aim to share the thinking behind the work – the insights, lessons, stories, wins (and a few mistakes), and the building blocks that sit behind successful campaigns. If you’re curious about how great events grow, how to build energy around a brand or experience, or how digital strategy fuels real-world excitement, you’ll feel at home here.

Thanks for reading, and here’s to what comes next.

Let’s build something unforgettable.
© eventmomentum.uk


About the founder

Event Momentum is led by Kevin McFarlane, an experienced digital and event marketing strategist with a background spanning magazine publishing, corporate digital strategy, paid social and live event promotion. Kevin has worked across corporate conferences, brand activations and cultural events, helping organisations build momentum by turning audience interest into real attendance through clearer storytelling and strategic promotion.